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Boxman Studios celebrates 10 years turning containers into experiences

by Jeff Rogers

Crate Creations

A wakeboard park owner wanted to provide a sheltered hangout for its customers. Boxman Studios delivered with a place to attract participants, and a rooftop deck for spectators to see wipeouts and crazy flips.

Learning about our latest Customer Spotlight, Boxman Studios, dug up all manner of connections across place and time. 
 
To this month, 63 years ago, trucker Malcolm P. McLean of Maxton, N.C.,  (about 90 minutes east of EMI Supply's main office) was seeking a way to make shipping faster and cheaper. In April 1956, he launched his converted tanker Ideal X from Port Newark, N.J., filled with his newfangled idea of a standardized shipping container. McLean had sold his large trucking company in a bet on his corrugated, weatherproof boxes. The ship arrived in Houston, all contents were dry and secure, and McLean's Sea Land Industries went on to change the world of transporting goods.  
 
Ten years ago, real estate developer David Campbell of Charlotte was facing a locked-up economy and trying to recover his livelihood. He found 10 images on msn.com that piqued his interest in building with -- shipping containers. 
 
Campbell had a container delivered to a field and started experimenting. His focus narrowed to field marketing, providing a way for companies to get their messages out to customers through unique, durable and mobile "experiences."
 
Since 2009, Boxman Studios has built an impressive record of well-designed setups, from a "Super 10" that sets up in 40 minutes off a trailer to a mega-tailgating complex built for sports marketing firm IMG out of nine containers. 
 
Clients served so far include larger firms such as adidas, Facebook, Google, and Chick-Fil-A, which ordered up an entire restaurant while one location was going through renovations. More important, though, are a long list of small businesses that have been able to go to market faster with these adaptable creations. 
 
Boxman Studios works with its clients to laser in on the goals of the build, then pulls in its project managers, engineers and a third-party architectural firm to make sure all the boxes are checked. The result is a product that can take the rigors of weather exposure and the stresses of loading and unloading across the country. One example (above) is the club-fitting pop-up studio Boxman built for TaylorMade, which includes a hitting area and clubmaker's workshop, and custom-made clerestory windows atop two containers. 
 
EMI Supply congratulates Boxman Studios on 10 years of success. We're proud to be a supplier for such an innovative company. See more at boxmanstudios.com

This article was published on Monday April 15, 2019.